I have over 15years experience in the Fashion Industry. I started my career on the Fashion desk at She Magazine and worked for various magazines at The National Magazine Company and Emap and gained the experience and skills to embark on a freelance styling career. 

During my time as a freelancer, I was contributing Fashion Editor at Hearst Digital (2004-2010) as well as styling numerous magazine shoots, both Editorial and Commercial, Catalogues, Look Books and Online stores and Magazines. I work in London, as well as on location and overseas.

I love creating beautiful, inspiring images and bringing an idea to life from concept. I have worked with many household brands, as well as small independents.

I enjoy working on both adults and kids shoots and since having children, I mainly style kids and interiors.

I am represented by Sarah Kaye Agency. 

Styling Services 

Styling for Editorial, Commercial, TV Production, Events, Look Books, Catalogues, Online Stores (still life, mannequin, model), Online Magazines, Personal Shopping, Wardrobe, Propping and Sourcing, Consulting, Location and Concept ideas, In-store VM, Art/Creative Directing Photoshoots. 

Interior Design, Styling and sourcing

As well as Editorial styling, I also offer Interior Design and style advice for both Residential homes and Commercial companies, from show homes to events. I have always love Interiors as much as Fashion and before my career in magazines, I studied Interior Styling at St Martins. I am a trained upholsterer with a great knowledge of fabrics and can make bespoke pieces to order.

If you need that bit of extra help pulling a look together or with an entire interiors project from bare plaster walls, I have a wealth of knowledge and experience and can offer advice on style, colour, fabrics, window treatments, lighting and furniture. I love sourcing interesting furniture and accessories to pull a look together, creating an effortlessly stylish space that reflects your style and personality. Please do get in touch for a consultation. 

Contact details 07887 725629 vivienneallder@icloud.com

Please email here with any questions.